Most athlete watch collaborations put a signature on the caseback. The Djokovic Hublot GOAT Edition goes much further: 101 tourbillon watches, one for every title Novak Djokovic has won, with cases made from the shirts and rackets he actually played in. Hublot unveiled the Big Bang Tourbillon Novak Djokovic GOAT Edition at LVMH Watch Week in Milan on 19 January 2026 (Hublot).
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One Watch for Every Title
The collection is split into three colours, one for each surface Djokovic has won on:
| Edition | Surface | Pieces | Represents |
|---|---|---|---|
| Blue | Hard court | 72 | 72 hard-court titles |
| Orange | Clay | 21 | 21 clay-court titles |
| Green | Grass | 8 | 8 grass-court titles |
| Total | 101 | 101 career titles |
The collection isn’t finished. Hublot says another numbered watch will be added each time Djokovic wins a new title, in the colour of that surface. “Who knows, maybe add more watches to this collection,” Djokovic said at the launch.
Made From His Own Kit
The case is where this watch stands out. It’s made from a composite of Djokovic’s recycled Lacoste polo shirts (12 blue, 4 orange and 2 green) and 12 of his Head rackets, which gives each case its own marbled pattern (HiConsumption).
The tennis details go all the way through:
- six titanium screws shaped like tennis balls around the bezel
- a black mainplate cut in a racket-string lattice pattern
- a white calfskin strap embossed like racket grip tape, with a second white rubber strap included.
Djokovic Hublot GOAT Edition: Specifications
| Case | 44mm × 14.4mm, composite of recycled polos and rackets; Titaplast middle case |
| Weight | 56g |
| Movement | Hublot MHUB6035 automatic tourbillon |
| Power reserve | 72 hours |
| Rotor | 22k red gold micro-rotor |
| Water resistance | 30m |
| Price | Around €115,000 / US$115,000 |
| Launched | 19 January 2026, LVMH Watch Week, Milan |
Specs: Monochrome Watches
Our Take
It’s a watch that literally grows with his career, and the timing was perfect. Days after it launched, Djokovic won his 100th Australian Open match on his way to the final. For collectors, the appeal isn’t just the tourbillon. It’s owning a piece that’s physically made from the kit of the most successful men’s player in history.
At around €115,000, it’s for the few, but as a concept it sets a new bar for athlete collaborations.
Read next on AthleteStyles:
- Djokovic’s 100th Australian Open Win: The Record and the Run
- Kylian Mbappé Dior Summer 2026
- Lewis Hamilton in Dior
Sources: Hublot, Monochrome Watches, HiConsumption.
